Expertise
These are the areas where Fortnight Consulting does hands-on, system-level work. Most engagements span multiple areas, depending on where teams are getting stuck and what needs to change to support growth.
Marketing Strategy & Execution
Marketing strategy and execution start with deciding what matters and what does not. This work includes clarifying goals, choosing channels, planning campaigns, and supporting execution so effort leads to results. The aim is marketing that fits the team’s capacity and can be sustained over time.
Inbound Marketing & SEO
Inbound marketing and SEO shape how people find your business and how interest turns into leads. This work includes keyword strategy, site structure, content planning, lead capture, and conversion paths that support growth. The emphasis is on building inbound systems that perform consistently, not blindly chasing volume.
Revenue Operations
Revenue operations connects the systems that support marketing and sales. This work includes pipeline structure, lead routing, attribution, forecasting inputs, and operational alignment across teams. The outcome is a clearer view of revenue performance and fewer breakdowns between systems and people.
Data Management, Reporting & Analytics
Good decisions depend on data teams can trust. This work includes cleaning up CRM structure, improving data hygiene, defining reporting logic, and building dashboards that reflect what is actually happening. The goal is reliable insight without manual workarounds or constant second-guessing.
Marketing & Sales Platforms and Integrations
Marketing and sales platforms form the backbone of day-to-day operations. This work includes selecting, configuring, and connecting tools so systems work together and remain easy to maintain. The emphasis is on choosing tools that fit the business and keeping complexity in check.
Sales Enablement
Sales enablement is about making it easier for sales teams to do good work. This often includes defining processes, improving handoffs, clarifying ownership, and ensuring sales has the information and tools needed to move deals forward. The goal is a sales process that feels clear and repeatable rather than reactive.